We are an independent software company that develops solutions for media-related companies that support work processes.
PLANNER/
EMPLOYEE
MEDIA DIRECTOR/
SENIOR PLANNER
DIRECTOR
MEDIA AGENCY
ONLINE AGENCY
SALES HOUSE
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Electronic requests with a push of a button... More info >> |
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Clear management reports... More info >> |
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Maximum service for my advertisers with the least possible amount of means More info >> |
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Daily monitoring to see if I am meeting my objectives... More info >> |
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Transparent market and clear rate database More info >> |
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The entire online work process in one software package... More info >> |
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Adjust daily prognosis of the changes program schedules... More info >> |
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Advance prognosis systems at low costs... More info >> |
| Contact Media Buying Systems | |
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Route From Utrecht
From Den Haag/Rotterdam/Schiphol
By train, tram or bus |
Media Buying Systems
tel +31(0)20 423 08 08 |
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I am a planner at a media agency or online consulting firm: |
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As a planner at a media agency you primarily make proposals regarding the use of commercials, non-spot advertising and other related forms of radio and television advertising for the advertiser/client for whom you are working. Media Buying Systems provides software to support your daily work processes and to more easily translate your commercial and marketing objectives into media buying objectives. With the help of MediaView Radio and TvPlan you can easily calculate how many contacts you need to optimally reach your target group. You can map out your market with the assistance of MediaView Report and use all sorts of report formats to quickly see broadcasting station profiles and which broadcasting stations score well in your target group and how you can allocate your available advertising budget. MediaView TvPlan is an advanced tool for making broadcast time requests in a predetermined format with the broadcasting stations. This process is fully automated. When the broadcast time has been allocated, we offer the tools to determine whether the objectives will be attained. Then you put together a broadcast schedule for your advertiser/client by means of a report that is created entirely in your client”¦s corporate style. With our completely revamped Radio Request module you are certain to have a module that supports the various radio stations”¦ latest buying possibilities, which helps you buy broadcast time at favourable conditions. |
You can use our monitoring module on a daily basis to check whether you are meeting your objectives and it offers comprehensive adjustment options. After your campaign has run its course, we offer customized reports to help you generate a (comprehensive) evaluation for your client. All information is saved so that all past findings and results can be reviewed and analyzed so that you can optimize your future purchases. And if you need to generate competitive analyses (the so-called Share of Voice report) we can help you there as well. In no time you can see the flights that helped within a specific industry in a certain time period and you know how much reach the flights attained within the target group. And last but not least, we offer SIM Tv. This module provides optimal support for negotiating 2- and 3-party deals and for determining if you negotiated a good base price. By creating various scenarios, you can see at a glance which scenario best fulfils your objectives. If this has piqued your interest, please contact us to schedule a no-obligation appointment. |
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I am a senior manager or director at a media agency |
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As a radio and television director at a media agency you are the key person in the radio and television department that you manage but you are also close to the client in order to provide them with optimal advice regarding the use of the media budget in order to obtain the best possible efficiency advantages. You are as little involved as possible in the executive planning and implementation of proposals for use. You do want to keep informed of all developments happening in the market and you want to be able to be informed at all times of performance (of planners, campaigns and spending developments). With MediaView you can be certain that your information needs are optimally supported with fast, outstanding software. With our report module you are always up to date regarding market and station shares and shifts therein. With our simulation package (SIM Tv) you know in a jiffy whether you should consider a 2- or 3-party deal for your advertiser. |
You can also quickly generate an overview of station profiles and keep informed of the quantitative added value of a station. Moreover, you are always in the know about current spending overviews for your advertiser or company. With a push of a button you can generate an overview of package performance and know what is going on as regards preferential positions or the activities of your advertiser”¦s competitors within your advertiser”¦s industry. They ensure good implementation and support. Using the customized reports that were created in close cooperation with Media Buying Systems, you know that their contents is accurate and that you can rely on them. Because the planners in your department lose very little time in handling campaigns, they can dedicate as much time as possible to optimizing the client-agency relationship and making good deals with sales houses. And you also know that new developments on the market (delayed viewing, new stations that enter the market, developments within the viewing and listening audience survey) are in good hands with Media Buying Systems. The Media Buying Systems help desk can always be reached in the event of questions or emergencies. If this has piqued your interest, please contact us to schedule a no-obligation appointment. |
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I am the director/owner of a media agency |
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Media Buying Systems is a dynamic, independent company located on the Brouwersgracht in Amsterdam. We work in a small team to develop service-oriented, client-friendly ICT-related solutions. Our core activities focus on communication, advertising and media consulting firms, (media) sales houses and automation. Primarily we develop specialized software. Software that fits in with today's technology and development platforms. Media Buying Systems offers user-friendly software for supporting, reporting and evaluating the purchasing planning and optimization of advertising campaigns. For this we use a detailed and crystallized production process. As the director/owner of a media agency you are looking for maximum returns and possibilities of utilizing available resources as best as possible within an environment where margins are under pressure. Our systems are also set up to achieve efficiency and to optimally support and simplify the work process of your employees. This can achieve significant savings (in terms of full-time equivalents and thus money as well). |
Media Buying Systems does not have to conform to external circumstances. This means that we are a direct contact with short lines of communication and specialize in customized solutions. This greatly differentiates us from other market providers in our segment. By combining various data streams with each other we optimally integrate your business process. We write links to financial systems. Our database, which underlies the software, where data relating to all media types are stored, is ready for cross media planning but also fits in seamlessly with third-party systems. For this reason a client throws in their lot with a flexible and capable supplier. We always strive for lasting relationships with our client(s). We work with fixed release cycles whereby we determine in advance together with the client in which release version customization can occur as well as the form of this customization. We specify in advance what we will build. In addition, we initiate new developments ourselves in order to be ahead of the game when it comes to market developments. We therefore reserve a lot of time during a release cycle for testing activities. In this way we prevent clients from being confronted with unnecessary mistakes and inadequately tested systems, ensuring that they do not encounter any surprises later on. If this has piqued your interest, please contact us to schedule a no-obligation appointment. |
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I am an online consultant at a media agency or an independent digital department |
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As an online consultant your responsibilities include making executive proposals for the use of buttons and banners but also for other related forms of online advertising (SEA, among others) for the advertiser/client for whom you are working. Media Buying Systems provides software to intensively support your daily work processes. iReport helps you explore the global market. You can analyze websites based on criteria such as selectivity, ad impressions, views, etc. This module also offers site profiles and overlap analyses. And everything can be fully exported to Excel. MediaView iPlan effortlessly translates your commercial ”V and marketing objectives into media buying objectives. With iPlan you can easily calculate how many contacts you need to optimally reach your target group (with the assistance of STIR data for STIR sites). iPlan transparently shows the rates and profiles of sites. You can also add smaller websites with commercial objectives with regard to allowing third parties on the website with whom you do a lot of business and add these to your proposal for use. Net agreements with sales companies and site owners can also be introduced. With the assistance of a bill of materials or an online connection you can offer the creative aspects, materials and specs of the plan to the ad management system with which you do business (Doubleclick etc.). |
At the end of the campaign, you will receive your results online from the ad management system and you can classify clicks in iPlan in order to see if your objectives (CPM, CPC) have been met. After your campaign has run its course, we offer customized reports to help you generate a (comprehensive) evaluation for your client. All information is saved so that all past findings and results can be reviewed and analyzed to help you optimize your future purchases. Our SEA module (Google) is an integrated component of iPlan. Within this module you can create your Google ad and a search account with which you can upload the ad (with the help of API technology). Using our package you can also set up a database with employed ad words and you can immediately see the result of your efforts in terms of costs and clicks and integrate it into your existing plan. The results will be saved in the database so that you can subsequently analyze which words were successful and which ones were not. If this has piqued your interest, please contact us to schedule a no-obligation appointment. |
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I am a senior manager or director at an online consulting firm |
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As a director at an online consulting firm you are the key person in the Digital department that you manage but you are also close to the client in order to provide them with optimal advice regarding the use of the media budget in order to obtain the best possible efficiency advantages. You are as little involved as possible in the executive planning and implementation of proposals for use. You do want to keep informed of all developments happening in the market and you want to be able to be informed at all times of performance (of planners, campaigns and spending developments). With MediaView you can be certain that your information needs are optimally supported with fast, outstanding software. With our report module you are always up to date regarding profiles and website performance. Moreover, you are quickly updated of the added value of a website/channel by means of our Freestyle Reporter, site profiles and overlap analysis within iReport. With respect to the planning you can monitor the entire course of events using MediaView iPlan. With iPlan you are aware of the rates as well as of available view figures from websites. You also have access to profiles of all available sites, making the market transparent. MediaView iPlan covers the entire course, from the input of objectives to the generation of the evaluation report in the desired corporate style. |
Because all entered flights remain available in the MediaView database, you are always well informed about current spending overviews for the advertiser or company for which you are working. Using the customized reports that were created in close cooperation with Media Buying Systems, you know that their contents is accurate and that you can rely on them. Because the planners in your department lose very little time in handling campaigns, they can dedicate as much time as possible to optimizing the client-agency relationship and making good deals with sales houses/sales companies. And you also know that new developments on the market (new techniques or sales formats) are in good hands with Media Buying Systems. They ensure good implementation and support. The Media Buying Systems helpdesk can always be reached in the event of questions or emergencies. If this has piqued your interest, please contact us to schedule a no-obligation appointment. |
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I am the director/owner of an online consulting firm |
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Media Buying Systems is a dynamic, independent company located on the Brouwersgracht in Amsterdam. We work in a small team to develop service-oriented, client-friendly ICT-related solutions. Our core activities focus on communication, advertising and media consulting firms, (media) sales houses and automation. Primarily we develop specialized software. Software that fits in with today's technology and development platforms. Media Buying Systems offers user-friendly software for supporting, reporting and evaluating the purchasing planning and optimization of advertising campaigns. For this we use a detailed and crystallized production process. As the director/owner of a firm that focuses on online strategy and planning, you are looking for maximum returns and possibilities of utilizing available resources as best as possible within an environment where margins are under pressure. Our systems are also set up to achieve efficiency and to optimally support and simplify the work process of your employees. This can achieve significant savings (in terms of full-time equivalents and thus money as well). |
Media Buying Systems does not have to conform to external circumstances. This means that we are a direct contact with short lines of communication and specialize in customized solutions. This greatly differentiates us from other market providers in our segment. By combining various data streams with each other we optimally integrate your business process. We write links to financial systems. Our database, which underlies the software, where data relating to all media types are stored, is ready for cross media planning but also fits in seamlessly with third-party systems. For this reason a client throws in their lot with a flexible and capable supplier. We always strive for lasting relationships with our clients. We work with fixed release cycles whereby we determine in advance together with the client in which release version customization can occur as well as the form of this customization. We specify in advance what we will build. In addition, we initiate new developments ourselves in order to be ahead of the game when it comes to market developments. We therefore reserve a lot of time during a release cycle for testing activities. In this way we prevent clients from being confronted with unnecessary mistakes and inadequately tested systems, ensuring that they do not encounter any surprises later on. If this has piqued your interest, please contact us to schedule a no-obligation appointment. |
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I work in the marketing (services) department at a sales house |
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As an employee in the marketing (services) department at a radio or television sales house you are responsible for the production of the rate card and package information and for the production/maintenance of the prognosis. In addition, you keep a close eye on the competition's sales promotions and marketing strategy. You support the sales department with reports for convincing advertisers of the added value of the station. Media Buying Systems offers advanced prognosis systems that enable you to make the best prognosis for all target groups. We also provide software for using these prognosis in the planning and traffic systems of the stations. Subsequently you can evaluate how good or bad the prognosis were. As an integrated feature of our software, all rate card and performance information of the other stations can be accessed the moment that it becomes available. We also make customized reports to illustrate and show advertisers the added value of the stations. |
And all this at the push of a button and in the desired corporate style. With our profiles and ranking modules, as well as our switching analysis, you know immediately what the performance of a station was for all target groups. Our market analysis module enables you to easily map out the spending habits and GRPs of all advertisers and media agencies and you can print out the program revenue of the commercial blocks regarding a specific commercial block. Media Buying Systems is your pre-eminent partner for mutually implementing customized projects. We have developed a module for planning and monitoring in-block promos, for example. With this module you can easily print out the number of GRPs and the reach of a promo plan. This is a function that is not possible via the regular service provision through the Stichting Kijkonderzoek (Audience Research Foundation) but that has been made possible with this module. If this has piqued your interest, please contact us to schedule a no-obligation appointment. |
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I am the director/owner of a sales house or radio or television station |
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Media Buying Systems is a dynamic, independent company located on the Brouwersgracht in Amsterdam. We work in a small team to develop service-oriented, client-friendly ICT-related solutions. Our core activities focus on communication, advertising and media consulting firms, (media) sales houses and automation. Primarily we develop specialized software. Software that fits in with today's technology and development platforms. Media Buying Systems offers user-friendly software for supporting, reporting and evaluating the purchasing planning and optimization of advertising campaigns. For this we use a detailed and crystallized production process. As the director/owner of a Sales House or radio or television station you are looking for maximum returns. Getting the highest possible share within the media plan and selling the available broadcast time as well as possible are of primary importance. To help you achieve this we offer advanced prognosis systems. Moreover, you can use our planning software to simulate how planners allocate the budget and make their decisions. By projecting yourself into the role of planner you can better meet planners' needs. You can use our report module to map out the market and to make "failure analyses," for example. Our tools give you an overview of a station's revenues and of the specific programs therein. You can also generate reports with a push of the button to convince advertisers of the added value of the station. |
Media Buying Systems does not have to conform to external circumstances. This means that we are a direct contact with short lines of communication and specialize in customized solutions. This greatly differentiates us from other market providers in our segment. For this reason a client throws in their lot with a flexible and capable supplier. We always strive for lasting relationships with our client(s). We work with fixed release cycles whereby we determine in advance together with the client in which release version customization can occur as well as the form of this customization. We specify in advance what we will build. In addition, we initiate new developments ourselves in order to be ahead of the game when it comes to market developments. We therefore reserve a lot of time during a release cycle for testing activities. In this way we prevent clients from being confronted with unnecessary mistakes and inadequately tested systems, ensuring that they do not encounter any surprises later on. If this has piqued your interest, please contact us to schedule a no-obligation appointment. |
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