MediaView TVPlan has an unique and fully integrated system which enables users to cover the complete process of buying Television spots from start to finish. Every campaign begins with calculations determining where your specific target group can be reached effectively at the most favourable price rate. MediaView is fully integrated with all major publishers making it easy to get price info, request airtime, and evaluate schedules. During your campaign MediaView allows you to monitor planned vs realised results so you are always on top of your game. Naturally our data is fully compatible with SKO online video which provides media planners insight into combined reach (TV + online) of their campaigns.
MediaView TVPlan furthermore provides a very powerful analysis tool ‘management info’ that will enable our users to data mine all aspects of the buying process. Subsequently the TVPlan suite includes a TVReport module capable of reporting everything from simple timeband ratings to switch behaviour and competitor analysis. All our systems are available in the cloud as well as on premise.